Marrakech Flair

Description

Marrakech Flair explores the city awakens all of the senses. Whether it is seeing the intricate zellige tilework, smelling the various spices sold at the souks, hearing the call to prayer emanate from the nearby mosques, touching the supple leather used to make a pair of babouches (leather sandals), or tasting a flavorful tagine, Marrakech never fails to excite. Located just west of the Atlas Mountains, the city has been inhabited by Berber farmers for centuries. It has been dubbed the “Ochre City” because of the proliferation of red sandstone buildings and the red city walls, which now enclose the Medina, home to Jemaa el-Fnaa, one of the busiest squares in Africa.

Marrakech overflows with culture and has been inspiring visitors for decades. From Yves Saint Laurent to Talitha Getty, Winston Churchill to Mick Jagger, Marrakech has attracted great icons inspired by its eternal spirit, as well as its sweet and beautiful life. Yves Saint Laurent’s intimate relationship with this city led to the opening of a museum dedicated to his legendary work. The annual Marrakech International Film Festival draws a prominent crowd.

Marrakech Flair includes museums exhibiting Moroccan arts, photography, carpets, and the Andalusian design aesthetic that permeates the city’s architecture. La Mamounia hotel, opened in 1923, boasts a storied history, having hosted guests such as Winston Churchill. Vanessa Branson’s El Fenn is a collection of traditional riads that form a stunning boutique hotel. There are countless ways to be immersed in the culture of Marrakech, but perhaps the best place to start is with a simple glass of mint tea.

Dubbed the “It Girl” by Yves Saint Laurent in the early 1970s, Marisa Berenson is the original modern muse. Berenson transitioned into acting and delivered dazzling performances in iconic films, including Cabaret directed by Bob Fosse and Stanley Kubrick’s production of Barry Lyndon. She has written several books, including Moment intimes, A Life in Pictures and Elsa Schiaparelli’s Private album. Berenson fell in love with Marrakech eight years ago and once she found the perfect riad, she decided to call it home.

About Assouline:

Founded in Paris in 1994 by Prosper and Martine Assouline, Assouline is the first luxury brand on culture. It began with the desire to create a new, contemporary style of book, using the couple’s experienced eye for visually rich stories and compelling narratives. Guided by their passion for knowledge, culture and travel, the Assoulines have since expanded their vision to 1,700 titles in three main collections, along with special editions and unique library accessories—a grand oeuvre of inspiring creations. Over the last quarter of a century, the brand has established a network of international boutiques in prominent locations worldwide. Assouline has also inaugurated a curated library service, working closely with clients to visualise, design, and develop bespoke, one-of-a-kind libraries.

With a distinguished team of creative talents, which includes the founders’ son Alexandre, the brand continues to reinvent the notion of true luxury. Assouline’s roster of collaborators consists of some of the world’s most respected brands, artists, photographers, writers, and designers. Assouline continues to exude an unparalleled signature style and elegant savoir-faire, which has globally redefined the modern publishing landscape. Learn more