Iconic: Art, Design, Advertising, and the Automobile

Description

Iconic: Art, Design, Advertising, and the Automobile not only features Miles’ collection but also explores what it truly means to be an icon. Interviews with renowned automotive celebrities, including Bruce Meyer, Jay Leno, Mark Trostle, and Chris Bangle, explore what makes a car “iconic”-yesterday, today, and tomorrow. With an essay on iconic advertising by marketing genius Chuck Porter, this book explores the relationship between the car and the advertising world, examining how that world influences public perception of the automobile as an object of desire. From supercars to Ferraris, from Ford to Porsche, and the latest electric cars, this book covers every marque, era, and event significant to the automotive world.

A Ford GT with a custom Gulf Oil paint job, an Aston Martin DB5, Jacques Villeneuve’s Reynard Formula Ford, Jaguar E-Types, Mercedes-Benz 300 SLs, and a 2015 Porsche 918m. These are only a few of the fabulous cars featured in Miles S. Nadal’s awe-inspiring Dare to Dream Automotive Museum. With this remarkable group, still only a part of his overall collection, Miles has acquired some of the most celebrated automobiles of the past century. They are carefully curated for their significance, relevance, and, above all, their iconic essence. Each vehicle is accompanied by an authoritative history prepared by award-winning author Ken Gross, matched with photographs by acclaimed photographer Michael Furman. Every car is brought to life to the point where readers feel as if they are walking through the museum.

Iconic: Art, Design, Advertising, and the Automobile examines what resonates with the public, what it takes to become more than just a car or more than just the person behind the wheel, and finally, what it takes to become “iconic”.

About Assouline:

Founded in Paris in 1994 by Prosper and Martine Assouline, Assouline is the first luxury brand on culture. It began with the desire to create a new, contemporary style of book, using the couple’s experienced eye for visually rich stories and compelling narratives. Guided by their passion for knowledge, culture and travel, the Assoulines have since expanded their vision to 1,700 titles in three main collections, along with special editions and unique library accessories—a grand oeuvre of inspiring creations. Over the last quarter of a century, the brand has established a network of international boutiques in prominent locations worldwide. Assouline has also inaugurated a curated library service, working closely with clients to visualise, design, and develop bespoke, one-of-a-kind libraries.

With a distinguished team of creative talents, which includes the founders’ son Alexandre, the brand continues to reinvent the notion of true luxury. Assouline’s roster of collaborators consists of some of the world’s most respected brands, artists, photographers, writers, and designers. Assouline continues to exude an unparalleled signature style and elegant savoir-faire, which has globally redefined the modern publishing landscape. Learn more