A journey of discovery of Italian excellence. Bringing out the best of tradition through innovation. Combining creative flair with technical skill, adding in a broader vision of new opportunities and investment into the mix over time, Pinetti has evolved, moving from a traditional take on culture – understood to be a form of preservation and promotion of artisan manual skill and technique – to an innovative one, in which culture plays an active role in growth and development. The concept of being “Made in Italy” is not just an abstract one that wants to capture a way of doing things; at Pinetti, representing the “made in Italy” idea is about tying together culture and innovation with an unbreakable bond.

In 1983 architects Alberto and his wife, Ezia began designing and creating items for their home to satisfy a personal need. It wasn’t long before these very items became part of a business project: Pinetti srl. The company, with its strong artisanal influence, began creating one-off pieces such as clocks, trays and furnishing accessories, which immediately made their mark on the interior decoration market thanks to their rich designs and quality manufacturing. In recent years, Alberto and Ezia’s passion and skills have been passed on to their children, Lorenzo and Andrea, who have strengthened the international element of the company, bringing in new ideas and development models. This is the family tale of a business that started out in Italy and has since grown, today telling its story around the world.

Italian craftsmanship tradition has gleaned its sense of beauty and a well-made product from an artistic and cultural heritage of inestimable value, worldwide known and recognized. In this framework of excellence and aesthetic sense, Pinetti family brought their business and product ideas all over the world.