Relive the atmosphere of the Molteni&C|Dada booth at the Salone del Mobile.Milano 2018. We entrusted to the 360° technology our constant search for freedom in conception, expression and execution, so as to hand it out also to those who are willing to live and relive the exhibit again.
In order to preserve the constant search for freedom inherent in the furnishing philosophy of the Group, Molteni&C|Dada and AKQA cooperated and realized this digital project. Thanks to an immersive series of panoramic photos and interactive tours, it will be possible to move between the Molteni&C|Dada furniture, look closely at the “hotspots” in the scene and almost touch the furnishing solutions or try to imagine them in your own houses.
Together with AKQA, we imagined a unique and memorable digital experience of the stand, able to exploit our novelties […].
The interesting evolution of this project is to bring the 360 ° living room previewed at the Salone del Mobile.Milano into Molteni&C|Dada’s stores all over the world. Thanks to Virtual Reality viewers, the experience will be even more engaging.
Giulia Molteni – Head of Marketing and Communication at Molteni&C|Dada
A face-to-face dialogue where the pieces of design share their essence with you thanks to in-depth focuses that will enrich your experience. And you will be able to still keep walking among them even if the Salone del Mobile.Milano has ended.