FLEXFORM MOOD STORE, CORSO MONFORTE, MILAN
The first Flexform Mood flagship store in Italy opens during Design Week. Corso Monforte 28, Milan, is in an area dear to Lucio Fontana, whose studio was located right here. Over time the neighbourhood attracted a high concentration of big name-brand furniture and lighting showrooms making it a landmark destination for design connoisseurs.
Situated in a historic building, the Flexform Mood showroom effectively conveys the aura of intimate charm that sets the collection apart. Curated by Stefano Gaggero, art director of the Mood brand since 2017, the interior design creates a discreet, almost austere backdrop for the most exemplary products from the Flexform Mood collection.
Elegant, Asian-inspired movable theatrical partitions punctuate the showroom, carving out cozy, sophisticated spaces, whose dimensions can be varied at will, resulting in an exceptionally dynamic architectural setting that can be easily modified, based on the demands of staging.
The choice of materials – exotic eucalyptus paneling, austere grey stone flooring, thoughtful details crafted in burnished metal and chrome – and the presence of architectural elements, like the dramatic fireplace that holds court in the center, are reminiscent of projects known for their discriminating, sophisticated elegance by master interior designer François Catroux.
Soft, diffused light illuminates a series of rooms where some of the most fascinating products in the Flexform Mood collection are displayed. Skillfully arranged to form a charming ensemble are the Lucien sofa, designed by Gaggero himself; the Alfred and Barret sofas and Dragonfly bed, designed by Roberto Lazzeroni; and the Benjamin desk by Samuel Accoceberry.