The beginnings of Flos (meaning “flower” in Latin) blossomed from a brilliant idea: to create objects, starting with a light bulb, that would change the way of life for both the Italian market and the foreign markets.
Dino Gavina and the small Eisenkeil manufacturing facility in Merano, had already been creating furniture alongside design masters such as Achille and Pier Giacomo Castiglioni, Afra and Tobia Scarpa. But by the early ‘60s, Gavina became convinced the time had come to create new lamps.
Using the same technology – conceived in the USA and tested at Eisenkeil – used for the Cocoon lamp, the Castiglioni brothers and the Scarpa duo began creating lamps such as the Taraxacum or the Fantasma, with many other beautiful and surprising lamps to follow.
And so, from day one, Flos was already reinventing the idea of artificial lighting.
“Today, like never before, we must find the synthesis of emotions, technology, poetry, needs, messages, aesthetic and political values. It is not just changing the technique but the society itself and our behaviours, both public and private. We must push beyond our capabilities and imagination to improve people’s lives… with the same poetry as the light in the ancient flame of a campfire under the stars.” As Piero Gandini declares.