Dream of Flight, a sensory experience celebrating the weightlessness of furniture
For London Design Festival, B&B Italia partnered with Port Magazine and food design studio Bompas & Parr to host Dream of Flight, an exciting and surprising sensory experience celebrating the effortless weightlessness of furniture. Echoing the playfulness inherent in B&B Italia, seen in their colourful and creative furniture, with the irreverent, eclectic approach of Bompas & Parr, the event on 20th September 2018 explored the alchemical treatment of form and space by B&B Italia to create the illusion of weightlessness in their furniture.
On the occasion of the 2018 London Design Festival, the B&B Italia Flagship store on Brompton Road opened its doors for an immersive lifestyle experience, where the impressive new 2018 collections by B&B Italia and Maxalto and high-end kitchen brand Arclinea flawlessly blend and complement each other. The B&B Italia design hub in London also celebrated the UK debut of the acclaimed Luigi Caccia Dominioni collection, a selection of original iconic products created by one of Italy’s most prominent exponents of post-war design and architecture.