At IL Lusso, we believe that colour tells a story. Each month in our Colour of the Month series, we explore how a single hue can inspire interiors, influence mood, and transform spaces. We begin with a bold choice — Pantone Assouline Red. While our featured pieces are not in this exact shade, the spirit of this full-bodied warm red inspires our curated selection of furniture, lighting, accessories, and décor.
The Story Behind Pantone Assouline Red
In celebration of its 30th anniversary, Assouline partnered with the Pantone Color Institute to create its signature shade — Pantone Assouline Red. This rich, warm red carries a hint of yellow, exuding beauty, vitality, and creative energy.
Founder and creative director Prosper Assouline describes it as a colour that stimulates the imagination and heightens the senses, symbolising passion, storytelling, and the breaking of conventions. Inspired by artists such as Mark Rothko and the bold pigments of Sennelier pastels, Assouline Red has become a visual signature for the luxury publisher’s world of books and ideas.
Emotion and Atmosphere
Red is associated with passion, energy, and confidence. In home design, it invites conversation, sparks creativity, and adds a sense of occasion. Used with intention, it becomes a visual anchor without overwhelming a space.
Best Uses for Red in the Home:
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As a statement piece in living areas or reading corners
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In dining rooms, to create warmth and sociability
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In outdoor space,s to inject vibrancy into natural surroundings
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Through accessories and décor for seasonal or mood-driven updates
Our Red-Inspired Edit
Inspired by the vibrancy of Pantone Assouline Red, our curated selection of red home décor and accent furniture shows how this hue can be both modern and timeless. From sculptural seating to artisan ceramics, each piece adds depth, texture, and personality.
Seating
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UP Junior Armchair (B&B Italia) – A scaled-down design classic with playful curves and bold red upholstery, perfect for living rooms, bedrooms, or outdoor lounging areas.
Candles & Diffusers
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Bubbles Candle (Baobab Collection) – Encased in a textured red vessel, the Bubbles candle carries the rich warmth of jasmine, berries, and tonka bean, creating an atmosphere that is both energising and inviting.
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Bohomania Gyula Candle (Baobab Collection) – Wrapped in a vivid red and green Shibori-inspired design, this candle releases a graceful blend of hyacinth, almond blossom, and lily, filling the room with a soothing yet uplifting floral harmony.
- Era Diffuser Stile Ruby (CULTI Milano) – Presented in clear ruby glass with a matching label and ruby red maple wood cap, this diffuser combines cassis leaves, rose, vegetal amber, and cedar wood for a fragrance that is fresh, romantic, and quietly grounding.
Lighting
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Ceramique UP (Flos) – A minimalist yet striking lamp finished in vivid red, adding energy to neutral palettes.
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Mini Coupe 2201 Table Lamp (Oluce) – Compact and stylish, it offers a soft glow for side tables or reading nooks.
- PH 5 Pendant Light (Louis Poulsen) – A Danish design icon that casts a warm, glare-free glow through its distinctive layered shade system.
Ceramics and Décor
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Coppe Ninfea: Bowl Fragola A8 & Fide: Vase Velluto A9 (Paola Paronetto) – Handcrafted in Paronetto’s signature paper clay, the Coppe Ninfea features a fluid, organic form that adds texture and artistry, while the Fide Vase Velluto A9 draws inspiration from sacred architecture with its tall pleated Cartoccio silhouette in a rich velvet red finish
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Escamas Rabat Cup & Saucer (BOSA) – Functional yet distinctive, ideal for adding colour to daily rituals.
- Mini Visitor (Gardeco) – Designed by Belgian sculptor Guido Deleu, this handcrafted sculpture embodies timeless elegance and hospitality.
Books and Statement Pieces
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Dior by Raf Simons (Assouline) – A visually striking coffee table book whose deep red cover becomes part of the room’s design.
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Stone Round Coffee Tables (Exteta) – Outdoor tables with sculptural presence, easy to pair with red décor for a cohesive look.
Styling Tips for Red Accents
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Anchor Wisely: Place red where the eye naturally rests — a reading chair, a coffee table, or a console display.
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Pair with Neutrals: Warm whites, soft taupes, and natural woods create a balanced backdrop.
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Add Texture: Combine smooth ceramics, woven textiles, and glossy finishes to soften red’s intensity.
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Rotate Seasonal Accents: Keep the look fresh by switching accessories through the year while keeping a consistent red focal point.
Pantone Assouline Red captures the essence of creativity, passion, and individuality. At IL Lusso, we channel that same spirit through a curated edit of red-inspired pieces from Baobab Collection, Flos, Oluce, CULTI Milano, Paola Paronetto, BOSA, Assouline, Gardeco, Exteta, and B&B Italia.
This is the first in our Colour of the Month series. Next month, we move from the vibrancy of red to a more serene hue, exploring how to bring balance and calm into your home.
